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Nosh On
Pour it. Dip it. Bake it. One Ingredient is All You Need.
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Nosh On is a conceptual brand powered by the broad versatility of nuts. This little idea inside our heads visually blends the classic tastes and snack-culture of nuts with the modern day market for hearty nutrition and dairy product alternatives.
Brand Identity & Logo Design
Packaging Design
3D Rendering & Animation
Print Collateral
OOH Marketing Design
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Old meets new -
It’s all in the Branding
Almonds, cashews, and coconuts are being incorporated into everyday foods and beverages as a way to supplement diets and provide for those with a specific intolerance. While this nutritional awareness continues to trend and deliver some incredible tastes, we felt that it was time to take a stylistic step back and remember when nuts were simply nuts…
Every product you see on this page was digitally composed. JxL leveraged this capability to assist Incredible Tahini with a quicker launch - 3D renders and composite photography was used to build the website, retailer decks, collateral, and social images before the collection went to mass production. Composite Photography uses a stock image and inserts a 3D product into the landscape, matching it’s light, shadow and angles to the surrounding environment. You can see more on how we do this on our blog.
Graphically speaking, Nosh On invokes a feeling of nostalgia with vintage typography and swirling accents, perfectly snuggled within a slanted lockup. The logo remains timeless as does the use of Nosh On’s key ingredients. Our modern and vibrant take on a classical color palette is where we begin to approach more current elements of design without competing with which brand can feature the most electric pink or blue. Color continues to evolve beyond the basic rules of the color wheel and we’re totally on board. Sourcing smooth, sleek, and relevant containers brings modern relevance to the brand while still paying a nod to classical container styles.
...So,we got crackin’
Every product you see on this page was digitally composed. JxL leveraged this capability to assist Incredible Tahini with a quicker launch - 3D renders and composite photography was used to build the website, retailer decks, collateral, and social images before the collection went to mass production. Composite Photography uses a stock image and inserts a 3D product into the landscape, matching it’s light, shadow and angles to the surrounding environment. You can see more on how we do this on our blog.
With the launch of this concept, the Nosh On brand received 240,000+ Impressions throughout creative and design communities across Instagram including @WorldBrandDesign, @Pentawards, and @TheBrandingCollective.
...and the crowd went nuts
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