JxL shares the pleasure of working with Akilah Releford, a 20-something entrepreneur who has taken her dormitory-made beauty remedies to Ulta, Macy's, and her very own brick & mortar under the Mary Louise Cosmetics name. Black/Female-owned, made in the USA, vegan, and cruelty-free, MLC teamed up with us in Fall 2020 to re-brand, re-package, and re-launch the hero product lineup.
Full Production, Casting & Set Design
Brand Photography & Retouching
Brand Explainer Videos, Animation, GFX & Editing
Social Content Curation & Design
3D Product Rendering
Work
Delivered
What you’ll see within this project is a visual collaboration of design and imagery that emphasizes the unique versatility of each serum and mask, a refreshed pack design paired with vibrant, floral, retro-style photography, a full iconography exploration, and digital product renderings to showcase the new line for pre-launch promotion.
Beyond The Packaging
