JxL shares the pleasure of working with Akilah Releford, a 20-something entrepreneur who has taken her dormitory-made beauty remedies to Ulta, Macy's, and her very own brick & mortar under the Mary Louise Cosmetics name. Black/Female-owned, made in the USA, vegan, and cruelty-free, MLC teamed up with us in Fall 2020 to re-brand, re-package, and re-launch the hero product lineup.

Full Production, Casting & Set Design

Brand Photography & Retouching

Brand Explainer Videos, Animation, GFX & Editing

Social Content Curation & Design

3D Product Rendering 


What you’ll see within this project is a visual collaboration of design and imagery that emphasizes the unique versatility of each serum and mask, a refreshed pack design paired with vibrant, floral, retro-style photography, a full iconography exploration, and digital product renderings to showcase the new line for pre-launch promotion.

Beyond The Packaging

Love What You See?

We think you'd look great on our site, too. Reach out below to get our gears turning.

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