In one of our most vivid packaging explorations yet, JXL worked alongside the Indonesian brand Juara Skincare to bring their culture's vibrancy and liveliness to its packaging presence. Our objective was to introduce color, premium feel and authenticity, achieving a refined brand aesthetic suitable for major retailers.

A key component of this authenticity was incorporating nature, animals and everyday scenes of Indonesian life to frame each package with a visual story. Each product features it's own glimpse into Indonesian culture with custom illustration and coloration.