WORK
ABOUT
HOME
Incredible Tahini
Pour it. Dip it. Bake it. One Ingredient is All You Need.
CONTACT
START A PROJECT
From a 90 year old, immigrant-built brand to the vibrant and playful condiment before you, Incredible Tahini is tapping into the American marketplace. Tahini and sesame spreads are known to consumers, but under-utilized. Incredible Tahini looks to educate and introduce home cooks to the healthy versatility of tahini and sesame spreads. After 2 years of development, our Brand Identity & Packaging Design comes to life.
the emporium
Full Brand Identity & Logo Design
Packaging Design & Art Direction
3D Product and Texture Rendering
Product & Web Copywriting
Marketing, Sales & Retailer Collateral
Front-End Web Design
Work
Delivered
Incredible Tahini was built from scratch in collaboration with Achdut. Ltd, an Israeli brand with a history of sesame product manufacturing since 1929. Supported by extensive market research and consumer testing, JxL provided:
Branding &
Packaging
Every product you see on this page was digitally composed. JxL leveraged this capability to assist Incredible Tahini with a quicker launch - 3D renders and composite photography were used to build the website, retailer decks, collateral, and social images before the collection went to mass production. Composite Photography uses a stock image and inserts a 3D product into the landscape, matching its light, shadow, and angles to the surrounding environment. You can see how we do this in our video below.
3D Rendering & Composite Photography
Every product you see on this page was digitally composed. JxL leveraged this capability to assist Incredible Tahini with a quicker launch - 3D renders and composite photography was used to build the website, retailer decks, collateral, and social images before the collection went to mass production. Composite Photography uses a stock image and inserts a 3D product into the landscape, matching it’s light, shadow and angles to the surrounding environment. You can see more on how we do this on our blog.
