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Incredible Tahini
Pour it. Dip it. Bake it. One Ingredient is All You Need.
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From a 90 year old, immigrant-built brand to the vibrant and playful condiment before you, Incredible Tahini is tapping into the American marketplace. Tahini and sesame spreads are known to consumers, but under-utilized. Incredible Tahini looks to educate and introduce home cooks to the healthy versatility of tahini and sesame spreads. After 2 years of development, our Brand Identity & Packaging Design comes to life.
Full Brand Identity & Logo Design
Packaging Design & Art Direction
3D Product and Texture Rendering
Product & Web Copywriting
Marketing, Sales & Retailer Collateral
Front-End Web Design
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Delivered
Incredible Tahini was built from scratch in collaboration with Achdut. Ltd, an Israeli brand with a history of sesame product manufacturing since 1929. Supported by extensive market research and consumer testing, JxL provided:
Every product you see on this page was digitally composed. JxL leveraged this capability to assist Incredible Tahini with a quicker launch - 3D renders and composite photography were used to build the website, retailer decks, collateral, and social images before the collection went to mass production. Composite Photography uses a stock image and inserts a 3D product into the landscape, matching its light, shadow, and angles to the surrounding environment. You can see how we do this in our video below.
3D Rendering & Composite Photography
Every product you see on this page was digitally composed. JxL leveraged this capability to assist Incredible Tahini with a quicker launch - 3D renders and composite photography was used to build the website, retailer decks, collateral, and social images before the collection went to mass production. Composite Photography uses a stock image and inserts a 3D product into the landscape, matching it’s light, shadow and angles to the surrounding environment. You can see more on how we do this on our blog.
This video shows JxL’s agency director and lead render artist taking us through the full process of creating digital product and texture from tangible materials using a high-powered CG software. When a studio shoot isn’t in the cards, photo-realism is still achievable, and with limitless possibility too. It’s a small glimpse into what we do everyday and humbly explains how ‘Could you just create a quick image for us?’ isn’t always so simple.
