Flan Labs

Forever Laughing At Nothing

Flan Labs asked us to jump and so we asked, ‘how high?’ In preparation for their Spring 2024 collection launch, JXL took full creative license in conceptualizing “Fallin’ for a Breakfast Mess,” meant to convey the last short dream we have before waking up to eat our Saturday morning breakfast. Our agency director described it as ‘decadent hedonism by way of surrealist breakfast.’ Talent was captured falling through the sky in full Flan apparel, where an “Aftermath” shoot featured BTS-style photography to let the consumer in on the secret for the full branded experience.