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DermaQuest
Professional Skincare, Extraordinary Results.
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Objective
Re-imagining what Science-led, Professional Skincare means for the new DermaQuest Brand.
DermaQuest re-imagines professional-grade, results-driven skincare through the use of chemistry and education for professional consumers. In Fall 2021, JxL was onboarded to undertake one of its largest re-brands by establishing a fresh take on what chemistry-derived skincare looks like to the professional.
BRANDING
Brand Strategy, Identity & Guidelines
Campaign Direction
PRINT DESIGN
Marketing Collateral
Packaging Design
Point of Sale
DIGITAL DESIGN
Cinema4D Visualization
Web Assets & Email Marketing
Social Media
Work
Delivered
Brought visual consistency and focus to the creative representation of the brand across all channels of marketing, international, and distributor partners.
Established a fresh, engaging aesthetic with consistent design codes.
Spoke coherently and consistently to all brand audiences alike.
Established a vibrant visual identity that speaks to the core science of the brand.
Refined the brand messaging strategy for each brand audience and marketing channel.
Outlined creative applications and guidelines toward marketing collateral, digital assets, photographic content, and packaging design.
Brand Guidelines
Through a comprehensive Brand Guideline, we:
Collection
Compositions
Surreal
Compositions
Texture
Photography
Editorial/
In-Situation
On Color
Imagery
On White
Imagery
Photo-realistic renderings grant many advantages to DermaQuest’s new aesthetic. Packaging and labels are shown with clarity. Compositions are limitless and surreal. We are able to generate a blend of abstract science with the precise presentation of product and texture.
Cinema 4D Visualization
Print Collateral
Movement allows us to engage social audiences with snackable content and digestible education. Infographics, GIFs, and product carousels bring new life to a simple copy point.
Social & Motion Graphics
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