Design Strategy &
Process
Our design strategy focuses almost primarily on ingredients and lifestyle. We feel that educating users on natural benefits and conveying an aspired style of healthy living through photo and video doesn’t require an assertive push on the product itself.
While our visuals compliment the product packaging, our goal was to create a consistent supporting backdrop to any opportunity where Cannuka is displayed. Refreshing mint greens, crisp leaves, silky textures and sexy globs of Manuka honey are what engage the wellness audience. The white and green container is really secondary to the Cannuka experience.